Grow Brand Awareness

Through your content, more awareness and leads for your business is generated. You are able to demonstrate your skill and expertise over and over with your content.

Content Marketing Builds Consumer Trust

The more content you create for your business to share with your target audience, the more obvious it becomes that you’re an expert in your desired industry. To help people resolve problems, they trust and hire experts.

Improves SEO Efforts and Expands Your Reach

Your reach is naturally expanding with content. Relevant blog content published on your site or guest sites attract consumers who have an interest in the services and/or products your business offers.

Moreover, your site search engine ranking can also significantly improve when content is published regularly. The reasoning for this is when your content and website are linked to the to them on the internet, these search engines are informed that your site offers value.

Cost-Effective Way to Gain New Leads

Here is another reason why content marketing is important, all the new leads your business has gained through the content. A small business that requires consistent traffic to their website to expand their brand and increase sales will find how vital lead generation is to them. In addition to the content being excellent for lead generation, it is also highly affordable.

Helps Influence Conversions

Conversion statistics provide an excellent look at why content marketing is important. The following are only a few of these stats that show the importance of this marketing tool in regard to enhancing website conversions:

• According to the Content Marketing Institute, 61 percent of online consumers in the United States, decided to make a purchase after reading a recommendation on a website blog.
• ABG Essentials states this marketing tool provides 6 times higher conversion rates than other online marketing tools.
• As reported from HubSpot, partly because of their content marketing efforts, inbound marketers have the ability to double the average website conversion rates – from 6 percent to 12 percent.
• From CrazyEgg – Video content provides an excellent return on investment (ROI) and considerably increases conversions.

Consumers Want Great Content

The fact is that consumers want great content.

• Internet users spent 20 percent of their time on content.
• 68 percent of individuals devote time to read about brands that they’re interested in.
• At least once a month 57 percent read content marketing titles.
• 80 percent of individuals value learning about a company through online custom content.

Content marketing grabs the attention of the consumer which in turn builds your business in today’s digital age. This is the reason why content marketing is important to your business. By investing now in correct content marketing, you and your business will be rewarded for years to come.

The post Why Content Marketing is Important appeared first on Web Design & Marketing Services.

With more and more people looking to make money in easier than a 9-5 type of job way, it is no wonder the content world is becoming increasingly saturated with writers. However, how good are these writers? How much do they charge? What value or services do they bring to the table?

Those That Have Been in Content Writing a Long Time

If you’re like me and have been in the content writing business a long time, then you know it is important to have some sort of specialty and credentials to back you up against the grueling workforce that has become our life.

With me, it is my marketing degree and specialized areas that bring the most attention.

Not everyone is able to provide these skills and I am sure other long-time writers have their own niches that they practice in.

These new writers do not have much going for them but a newly found freelance writing freedom and the ability to work for pennies. Should companies hire them to save a buck?

Whether or Not Companies Should Hire Newbies 

Being new to the freelance writing world is not a bad thing. It means you can get your feet wet, learn a bit and create a specialty all your own. By no means does this mean that you should give up or stop taking on jobs.

However, businesses that want custom-tailored, SEO rich, quality content should probably search for an expert in the industry. Those businesses that want to just throw up a website and create something just to have a presence there to show their clients, give the newbie a shot, why not?

Great content is what is going to drive traffic to your website. It is what is going to back you up when it comes to finding diversity in the niche that you work in. This can be something that newbies learn, but you might not have the time for them to take the time to learn on their own.

Welcome to all newbies in the freelance writing world and welcome to all businesses that want to work with experts and newbies alike in the field. With that being said, here is a guide to helping newbies get off to a great start in this content building industry.

The post Gaining Content Work in an Overloaded Workforce appeared first on Web Design & Marketing Services.