However, not everything is good when it comes to social media. You can actually do a lot of bad thing in your quest to do good for your company. Some businesses have botched the social media scene with mistakes that they probably should have thought about before doing them. Learn what these mistakes are so you don’t have to worry about making the same mistakes and facing the same consequences.

Social Media Mistakes You Can Make as a Business

These mistakes are made by businesses everywhere. Make sure to keep your social media game strong by watching out for them and not repeating history.

Not Having a Specific Strategy for Social Media

Having a marketing strategy is one thing, but you should always have a strategy for social media, too. You want to make sure that you have a clear idea of what you need to do, when you need to post, what you’re going to post and more. Setting a schedule and being regular can help you make the best of the social media that you use.

Engaging Your Audience Ineffectively 

Building your brand means engaging your audience and making them feel like they are valued. Having a clear idea of how people want to see you is important. When you don’t engage with them effectively, you’re actually harming your chances of being effective at marketing through social media.

Incorrectly Using Hashtags

Hashtags are important when posting on any social media. If you’re not using them correctly, then you will find that it can actually harm, not help you. Always make sure that you are using a hashtag correctly and that you are using it to go along with the same meaning that you are using it for.

Incorporating too Much Politics

This is a hot and heavy subject and while it is important to stick to your beliefs and what you stand for, it is also important that you don’t push them on other people. Don’t stick with politics too much because you might actually make more enemies than followers. It is a tough subject and there are many opinions and thoughts.

Forbes has even more tips for using your social media accounts correctly. You don’t want to overdo it, but you want to make sure that you’re set to go when it comes to engaging and connecting with your audience.

Of course, you can also find out more right here with some of the other blogs that I have written! You can learn more about how you can balance your work and personal life, the top marketing changes and even the mistakes that kill startup businesses – if this might be you!

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Not if you are reading this –

Here are the top 10 reasons that business start-ups fail, learn from them, so you will be able to avoid the doom of ninety percent of other business start-ups.

1. Failure to set up a business plan

Creating this plan will give you an idea of what resources you will ultimately need in order for your business to succeed.  As well as being able to see the possible outcomes that you may expect to see.  It will give you a little bit of clarity when it comes to your business goals, as well as allowing you to understand that areas within your business you deem to be important, what can be lowered on the propriety scale, and where your recourses will be needed.

2. Undercapitalization

Out of these 10 mistakes that will kill a start-up, undercapitalization is the quickest way to a business death.

It is very important that you receive the right capital from the very start of your business, or you will find that you will begin to rely more on debt when there is no equity that will back up your business.

3. Chasing Turnover At the Cost of Profits

While we are on the subject of money, let’s talk a little about where exactly your priorities should be.

Here is a very simple truth: it does not matter how much money that you may have acquired during a period of none of that money is yours.  Focusing wholly on a high turnover rate has meant death to many companies due to the fact that while they may have a $400,000 contract, they just may need $450,000 in order to fulfill it.

4. Not Reinvesting those Early Years Profits in order to Achieve Stabilization

Too many times company owners see that the cash is starting to roll in and they decide to reinvest it…..in themselves.  New business owners tend to upgrade their homes, vehicles, and go on trips – for a year or more.

As your business begins to gain that momentum, it is a perfect opportunity to reinvest the money back into the business and keep working on perfecting your processes.  By doing this in the early years of your business you are ensuring the long life of your business.

5. Too Eager for Expansion

So many new businesses start to see profit and believe it is time to reinvest that profit by using it to expand.  Profits are not the only indicator that a business should utilize to make the big decision of expansion.

6. Not Accepting Advice From Others

No one can possibly know how to do it all, so it is very important to have an open mind as you listen to another person’s perspective, to other people that have the expertise in areas such as accounting, marketing, and lawyers.  Even your family and friends can be a big asset if you allow them to be.

7. Not Being Able to Deal with People

When starting your own business you cannot be that unlikable person, you will be eventually hung by your very own tongue!

Being that nice person does not only apply to your customers or clients, it needs to extend to your employees as well. Having happy employees will mean happy customers, in turn, will mean returning customers, and of course more profits.

8. Not Adapting to the Changing Times

The world has and always will be constantly changing, and for a business to be successful they will have to learn to adapt and overcome any and all challenges along the way.

As that business owner, you will need to be able to be open-minded to the changes in the business world as they occur and take the appropriated steps to meet the demand.

9. Issues with Management

Issues with management are normally cited as being the number one reason that many businesses fail. While not noted as mistakes, not knowing how to handle management is not a good thing, either.

Just because a person has ten years of experience in the industry does not make them a great manager.  Your manager should have a combination of trade skills that are complemented by managerial skills.  Finding this type of person is never a very easy task, but it is well worth the time and effort to find him/her.

10. Over-Depending on a Single Customer

You put in some long hours, and now you landed that client that you worked so hard on landing.  That is fantastic, but take a look at the books does this one client account for more than fifty percent of your total revenue?  If so, you are too dependent on him/her.

So, what do you do, don’t stop at that one big client, keep marketing and bring in more clients.

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